Domegan, Christine T.; Flaherty, Tina; McNamara, John; … - In: European Journal of Marketing 58 (2023) 7, pp. 1739-1755
Purpose To combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders across multiple levels work together and collaborate to co-create mutually beneficial solutions. This paper...