This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

This paper extends the fast-growing research stream on gamification in corporate training by examining the impact of gamification on employees' knowledge retention, knowledge sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys and qualitative...