Objective: The existing literature on artificial intelligence is reviewed with the aim of identifying interesting and novel research avenues. This leads to a focus on experiences, customisation, diversity and strategy as the main issues requiring further investigation. Research Design & Methods:...

Purpose - Errors are inevitable, resulting from the human condition itself, system failures and the interaction of both. It is essential to know how to deal with their occurrence, managing them. However, the negative tone associated with them makes it difficult for most organizations to talk...

Objective: The objective of the article is to comprehensively examine the application and adoption of blockchain technology in SMEs. Recently, blockchain technology has garnered substantial attention owing to its transformative potential across diverse industries. Blockchain represents a...

Purpose - The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations for study abroad and visitation for students. This includes focussing on...

Objective: The objective of the article is to examine the catering challenges for hospitality workers versus ticket sales at the Melbourne International Comedy Festival (MICF) in terms of their entrepreneurial behaviour. Research Design & Methods: This qualitative conceptual paper is based on...