Objective: The objective of the article is to investigate the status and evolution of women's entrepreneurial orientation (WEO) research from 1990 to 2021 through a systematic literature review. Research Design & Methods: We examined 204 peer-reviewed scholarly articles to identify and analyse...

This paper proposes a research model for investigating the effect on fan satisfaction and fan loyalty of the three dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a conversational marketing approach. To test the...