A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....

Due to growing health and environmental problems related to the overconsumption of meat in western diets, we investigated consumer demand for dishes that reduce or replace beef with: (1) plant-based products that mimic the functionality and taste, (2) authentic plant-based ingredients that just...