Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach’s original presentation...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chain management. They present opportunities for enhancing resilience and sustainability as well as recent approaches for supply chain...

In this study, we investigate whether corporate reputation reduces or amplifies mass media news' impact on market value. We conceptualize reputation as comprising a prior knowledge, prominence, and favorability component. Additionally, we theorize about its role in moderating news' effect on...