research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …

the programme in support of the book and publishing sector over the period 2021-2023. Each of the Creative Europe projects … plays a specific and important role in the book value chain and contributes to the collective effort to promote literary … field and help strengthen the book and publishing sector in the countries participating in the Programme and beyond. …

the field of books, namely, marketing books on Instagram. Therefore, the study aims to highlight the key aspects of book …

Technology is destroying book culture - at least if one trusts the book industry's branch journals. In this, technology … charged with value attribution. However, research on the book as cultural good is little and so the question arises: What is … it that makes a book a cultural good? Its material? Its content? Or, maybe something entirely different? What role does …

works. The report shows a lack of research in the field of usage of information technology in the book or publishing …

Nicht erst zu Pandemiezeiten wurden Bücherregale als Hintergründe genutzt – das Buch als Symbol eines bestimmten, meist … knowledge on screens or in photographs, but the German book industry itself seems also significantly impacted by the book …