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In urban areas around the world, increasing motorization and growing travel demand make the urban transportation sector an ever-greater contributor to local air pollution and greenhouse gas emissions. The situation is particularly acute in developing countries, where growing metropolitan regions...
Persistent link: https://www.econbiz.de/10012388753
By analyzing high-frequency data of mobile platform transactions in a large Chinese city, this paper explores the effects of digital coupons on catering and retailing businesses. The results show that digital coupons could generate positive and sustainable effects on the turnover and total sales...
Persistent link: https://www.econbiz.de/10013428906