Background: Saudi Arabia is a leading country endorsing a sustainable future, from policy- making and investment to infrastructure development. One of the rising concerns in Saudi Arabia's Vision 2030 is solid waste management, especially in Makkah. The Solid Waste Collection Problem (SWCP)...

Purpose This study aims to provide an exploratory analysis of the role of virtual reality (VR) in the cruise context as a contribution to the limited literature on this topic. In particular, the research investigates immersive VR as a critical touchpoint at the pre-purchase stage of the customer...