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Social commerce (s-commerce) is a social media service enabling consumers' participation in the online marketing and sale of products and services. This study aims to (a) identify key functional and hedonic quality factors that affect consumer satisfaction based on consumers' perspective and (b)...
Persistent link: https://www.econbiz.de/10012429569
This study examines how Nongshim, a Korean instant noodle manufacturer, has expanded its operation globally within the concept of "open innovation" through its glocalization strategy, and how this strategy differs from the existing glocalization method enforced by global companies. The study...
Persistent link: https://www.econbiz.de/10012651434
This study analyzes the limitations of EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) Multiple from the perspective of the going concern principle. A new Adjusted EBITDA Multiple that complements the limitations of the EBITDA Multiple is generated and applied to...
Persistent link: https://www.econbiz.de/10014505081