Silva, Joaquim; Pinho, José Carlos; Soares, Ana; Sá, … - In: Journal of business economics and management 20 (2019) 1, pp. 131-148
The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...
