Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19
), Social Status (SS), Green self-concept (GSC). An online survey of 347 consumers belonging to generation Y & Z was conducted …, Social Status (SS) only impacts subjective norms. Moreover, mediation analysis showed that attitude mediated all … relationships between Environmental Apparel knowledge (EAK), Social Status (SS), Green self-concept (GSC), and purchase intention …