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Insights into classic theatre market segments

Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo : NG 66 (2020) 4, pp. 50-62

this paper is paper aims to segment classic theatre audiences based on their attendance frequency and identify major socio …-step cluster analysis were used. The results of the study have identified six classic theatre segments: young theatre friends …, young theatre acquaintances, young theatre strangers, adult theatre friends, adult theatre acquaintances, adult theatre …

Persistent link: https://www.econbiz.de/10012428333

Towards sustainable consumption : consumer behavior and market segmentation in the second-hand clothing industry

Corboș, Răzvan-Andrei; Bunea, Ovidiu-Iulian; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1064-1080

In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context of sustainability. We observe a decrease in the number of...

Persistent link: https://www.econbiz.de/10014464446

Justification of consumer market segmentation as a mandatory tool of strategic marketing

Rozhko, Viktor - In: Technology audit and production reserves 2 (2023) 4/70, pp. 15-19

Persistent link: https://www.econbiz.de/10014388870

Driving success : a segmentation of customer admiration in automotive industry

Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8

To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

Persistent link: https://www.econbiz.de/10014364551

"To buy or not to buy" the intention to purchase visual arts in the UAE

Nidal, Noor; Mohamed Al-Baity - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-16

proneness on the purchase intention towards visual arts and the mediating effect of trust between relationship proneness and … significantly mediated the link between relationship proneness and the purchase intention of visual arts. The present paper has …

Persistent link: https://www.econbiz.de/10015072078

Segmentierung von Kundendienstleistungen auf investiven Märkten : dargestellt am Beispiel von Personal Computern

Bauche, Kai - 1994

Viele Unternehmen nutzen bestehende Umsatz- und Gewinnmöglichkeiten im Kundendienst bislang nicht konsequent genug aus. Voraussetzung für eine umfassende Ausschöpfung dieser Potentiale ist eine differenzierte und zielgruppengerechte Servicepolitik. Bisher existierten jedoch kaum geeignete...

Persistent link: https://www.econbiz.de/10011963073

Effects of elasticity parameter definition for real-time pricing remuneration considering different user types

Corsi, Pierfrancesco; Faria, Pedro; Vale, Zita - In: Energy reports 6 (2020) 1, pp. 127-132

needed. This goal can be achieved also thanks to the study of the price elasticity factor. A way to obtain it will be …

Persistent link: https://www.econbiz.de/10012176592

Arts in development of tourist experiences

Janičić, Radmila - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 1-8

The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will … on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events …

Persistent link: https://www.econbiz.de/10012534835

A DEA-based decision analytics framework for product deletion in the luxury goods and fashion industry

Pourhejazy, Pourya; Thamchutha, Patcharaporn; Namthip, … - In: Decision analytics journal 2 (2022)

Traditionally, product deletion is a reactive decision driven by low sales volume and profit margin. However, the complexities involved in product management and consumer behavior volatilities make it necessary to account for a broad range of financial and non-financial factors. Besides,...

Persistent link: https://www.econbiz.de/10013163108

Using conjoint analysis for a value estimation of the consumption attributes of online performances

Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Persistent link: https://www.econbiz.de/10014506296

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