Higher education institutions (HEIs), with their research output and researchers, can make significant contributions to firms. Nevertheless, what drives researchers' intention to collaborate with firms still requires further exploration. Taking a behavioral approach, this study developed and...

In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase...

Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...

This report provides an overview of the collaborative efforts of the BRIDGE Consumer and Citizen's Engagement Working Group (CCE WG) during the 2023/24 period. It focuses on the dual roles of individuals as consumers and citizens in the energy transition within European research and innovation...