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The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism...
Persistent link: https://www.econbiz.de/10013382263
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...
Persistent link: https://www.econbiz.de/10015056970
The theory of full implementation has been criticized for using integer/modulo games, which admit no equilibrium (Jackson (1992)). To address the critique, we revisit the classical Nash implementation problem due to Maskin (1977, 1999) but allow for the use of lotteries and monetary transfers as...
Persistent link: https://www.econbiz.de/10013472500