The co-creation of value is a key strategy for fostering technological innovation; however, its integration into daily business practices remains limited. Technological innovations arising from co-creation of value result from collaborative efforts between businesses and key stakeholders,...

Purpose - This study aims to analyze the innovation overview of the Brazilian industrial sector using data published by innovation survey - PINTEC. The aim was to provide a macro and updated diagnosis of the innovation scenario in Brazil and build reflections for further studies....