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website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and …The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more … assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the …
Persistent link: https://www.econbiz.de/10012428980
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that the implementation of modern digital technologies is needed as well as the integration of communication and sales …
Persistent link: https://www.econbiz.de/10013326381
By integrating several prominent theories and models in technology adoption, this study develops a research model to examine the factors affecting jobseekers' intention to use job boards. The validity and reliability of the researcher-developed instrument, the SEDA-IUQ (SEDA-Intention to Use...
Persistent link: https://www.econbiz.de/10014507206
, this study highlights the importance of ranking the attractions of the city to create better communication strategies and …
Persistent link: https://www.econbiz.de/10012507061
), which includes reviews of tourism services as well as evaluation of attractions and destinations by visitors. The growing … importance of reviews of tourism services is recognized by tourism service providers, and some of them influence the content of … model for providing verified reviews of tourism services or verified destination assessment and two process models for …
Persistent link: https://www.econbiz.de/10012489631
expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few …-making" can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic …, authorities and local communities' development. Ensuring effective and efficient communication, and above all, enhancing the …
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The main aim of this paper focuses on examining the effect of website quality, product assortment, customer reviews, and perceived service quality on customer happiness and word of mouth. The data for this research was gathered from online shoppers of retail stores in United Arab Emirates. Data...
Persistent link: https://www.econbiz.de/10014525066