Purpose This study aims to examine how cruise ship dinescapes, as a specific type of organized and staged service environment, influence customers’ attitudes, on-board behaviour, satisfaction and behavioural intentions. Design/methodology/approach Data was collected using a cross-sectional...

Purpose Past research on luxury is fragmented resulting in challenges to define what the construct of luxury means. Based on a need for conceptual clarity, this study aims to map how research conceptualises luxury and its creation. Design/methodology/approach This study presents a scoping review...

Purpose This paper aims to develop an alternative perspective on marketing informed by service scholarship to resolve marketing’s challenges as a discipline and practice. Design/methodology/approach This paper is conceptual and builds on the ongoing debate regarding marketing’s challenges...