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Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Persistent link: https://www.econbiz.de/10013500642

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

Analysis of the marketing impact on the market and the end user of vegetable production

Maistrenko, Volodymyr - In: Technology audit and production reserves 6 (2023) 4/74, pp. 58-62

Persistent link: https://www.econbiz.de/10014497288

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 366-385

. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …

Persistent link: https://www.econbiz.de/10014534826

The power of virtual influencers : impact on consumer behaviour and attitudes in the age of AI

Gerlich, Michael - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-21

In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers … managers designing marketing campaigns. …

Persistent link: https://www.econbiz.de/10014370466

Consumer-citizens of China : the role of foreign brands in the imagined future China

Tian, Kelly (ed.); Dong, Lily (ed.) - 2010

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

Persistent link: https://www.econbiz.de/10012794047

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014477188

Understanding the role of physical trial for good shopping decisions

Loupiac, Philippine; Le Nagard, Emmanuelle - In: RAUSP management journal 59 (2024) 3, pp. 312-328

Purpose - In the context of omnichannel distribution development, this study aims to understand how and why trying products out helps people make good purchase decisions (i.e. decisions that they do not regret later). Design/methodology/approach - The paper uses mixed methods consisting of an...

Persistent link: https://www.econbiz.de/10015198492

Risks of observable and unobservable biases in artificial intelligence predicting consumer choice

Teleaba, Florian; Popescu, Sorin; Olaru, Marieta; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 102-119

Companies are increasingly adopting Artificial Intelligence (AI) today. Recently however debates started over the risk of human cognitive biases being replicated (and scaled) by AI. Research on biases in AI predicting consumer choice is incipient and focuses on observable biases. We provide a...

Persistent link: https://www.econbiz.de/10012821258

Effects of post-adoption beliefs on customers’ online product recommendation continuous usage : an extended expectation-confirmation model

Ashraf, Muhammad; Ahmad, Jamil; Hamyon, Asad Afzal; … - In: Cogent business & management 7 (2020) 1, pp. 1-17

This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating...

Persistent link: https://www.econbiz.de/10012625220