This paper aims to understand the motivations and behavioural patterns of Snapchat use by Generation Z (Gen-Z) and their social relationships with friends and romantic companions. Focus group discussion and in-depth interview methodology were employed to conduct the research with 49 respondents...

Migration is a common phenomenon in the present lifestyle, where people move for jobs or education and other reasons from one country to another. This kind of migration is more evident among the millennial population. The purpose of this study is to understand the food adoption behavior of...