With the advancement of technology and advent of the new digital era, the society is getting increasingly exposed to novel technologies, digital platforms, or smart devices. This reality opens a wide range of questions about the benefits and challenges of technology and its impact on humans. In...

The rapid development of artificial intelligence (AI) has significantly transformed digital marketing enhancing its effectiveness and raising new ethical and privacy concerns. This study investigates the ethical implications of AI-based digital marketing, particularly focusing on user privacy....

The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G)...

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on the measures to improve the...

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users’ decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes....