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PROFITABILITY OF INCREMENTAL GENERIC PROMOTION EXPENDITURE BY AUSTRALIAN DAIRY FARMERS
Hill, Debbie J.; Piggott, Roley R.; Griffith, Garry R. - School of Economics, Business School - 1999
The motivation for this study rests on two factors. First, Australian dairy farmers spend around $20 million annually on generic promotion and estimates of the returns from this expenditure are required to facilitate efficient investment decisions. Second, while the Australian dairy industry is...
Persistent link: https://www.econbiz.de/10005802993
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Explaining Market and Enterprise Structures in the Food Marketing Chain
Nightingale, John J.; Piggott, Roley R.; Griffith, Garry R. - School of Economics, Business School - 2002
theory and strategic management, with particular reference to the food marketing chain. We argue that while neoclassical … to our ability to explain firm and market structures in the food marketing chain. …
Persistent link: https://www.econbiz.de/10005476562
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The Relative Payoffs From R&D and Generic Advertising Expenditure by the Australian Pig Industry
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.; … - School of Economics, Business School - 2005
levy income), and uses these funds to invest in R&D, domestic and export marketing campaigns and strategic policy …
Persistent link: https://www.econbiz.de/10005327104
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An Overview of the Organic Food Products Market in Australia
Chang, Hui-Shung; Griffith, Garry R.; Zepeda, Lydia - School of Economics, Business School - 2003
products industry, including production, marketing and certification of organic foods, with the aim of assessing whether the … organic farming, while marketing issues focus on prices and product integrity. When applicable, market situations for organics …
Persistent link: https://www.econbiz.de/10005327105
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Issues and Research Needs of the Australian Organic Food Products Market
Zepeda, Lydia; Griffith, Garry R.; Chang, Hui-Shung - School of Economics, Business School - 2004
contemporary overview of the Australian organic food products industry, including production, marketing and certification of … information to the organic industry that helps identify marketing opportunities and develop strategies for meeting market …
Persistent link: https://www.econbiz.de/10005327107
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The Payoff from Generic Advertising by the Australian Pig Industry in the Presence of Trade
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R. - School of Economics, Business School - 2004
The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork,...
Persistent link: https://www.econbiz.de/10005038821