Zon, Adriaan van; Schmidt, Tobias - United Nations University, Maastricht Economic and … - 2008
In this paper we seek to explain the causes and consequences of Northern penetration in Southern subsistence markets in order to reach the countless masses at the Bottom of the (Income) Pyramid. To this end we formulate a One-North-Many-Souths model, inspired by the Krugman (1979) North-South...
