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Dynamic Informative Advertising of New Experience Goods
Saak, Alexander E. - Agricultural and Applied Economics Association - AAEA - 2011
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the...
Persistent link: https://www.econbiz.de/10009021487
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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria
Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial … buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/methodology/approach - The study was underpinned by the dimensions of skin colour, brand image and market share in sexual appealing marketing …
Persistent link: https://www.econbiz.de/10013325880