Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"Dissertationen / Universität St. Gallen"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-innovation: what are the su...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising Strategy
1
Advertising effects
1
Anzeigenstrategie
1
Anzeigenwerbung
1
Brand management
1
Branding
1
Celebrity Endorsements
1
Celebrity endorsement
1
Celebrity-Werbung
1
Endorsements
1
Markenführung
1
Markenpositionierung
1
Marketing
1
Werbestrategie
1
Werbetestimonials
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Thesis
Hochschulschrift
2
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Language
All
English
1
Author
All
Schimmelpfennig, Christian
1
Published in...
All
Dissertationen / Universität St. Gallen
Studies on the agricultural and food sector in Central and Eastern Europe
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Doctoral thesis / Luleå University of Technology
1
Profession : Wissenschaftsedition im Rainer Hampp Verlag
1
Studies on the agricultural and food sector in transition economies
1
Vechtaer Studien zur Geographie
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endorsements beyond mainstream : an investigation of the prevalence of typical celebrity endorsements and the potential of unconventional endorsement strategies
Schimmelpfennig, Christian
-
2015
werden. Die Ergebnisse zeigen, dass - übereinstimmend mit den Anregungen von
Marketing
-Fachleuten - aktuelle Kampagnen neue …
Persistent link: https://www.econbiz.de/10010511234
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
