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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...

Persistent link: https://www.econbiz.de/10009203352

Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies

Haase, Fee-Alexandra - In: Entelequia. Revista Interdisciplinar (2010) 11, pp. 75-92

This article examines elements of discourse in professional communication using examples of marketing, PR, and … this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial …

Persistent link: https://www.econbiz.de/10008518160