HEJASE, HUSSIN; HAMDAR, BASSAM; FARHA, GEORGE; BOUDIAB, … - In: Journal of Business & Management (COES&RJ-JBM) 1 (2013) 3, pp. 112-135
Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are … is to shed light on the dilemma of subliminal messages as used in Lebanese marketing advertising. A sample of MBA …
