Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact estimates for key welfare effects...

Online knowledge-sharing communities are important arenas for the development and exchange of knowledge; both firm participation and sponsorship in communities are increasing, as is scholarly interest in understanding how interactions between members shape subsequent participation. We contribute...