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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.; Smit, Edith G. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
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The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.; Strycharz, Joanna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 69-77
Persistent link: https://www.econbiz.de/10014233916