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SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON
HEJASE, HUSSIN; HAMDAR, BASSAM; FARHA, GEORGE; BOUDIAB, … - In: Journal of Business & Management (COES&RJ-JBM) 1 (2013) 3, pp. 112-135
Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are … is to shed light on the dilemma of subliminal messages as used in Lebanese marketing advertising. A sample of MBA …
Persistent link: https://www.econbiz.de/10010823320
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Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising
Kreicbergs, Toms; Ščeulovs, Deniss; Bernovskis, Artūrs - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10
The research aims to explore consumer perceptions of masculinity in advertising in an innovative approach. The authors aimed to determine which type of masculinity and which brand and masculinity archetypes consumers favor in a masculine character. That would help the advertisers understand what...
Persistent link: https://www.econbiz.de/10014518763