The decision on how a firm penetrates a foreign market segment is one of the most important decisions that can be made by the management of the company. Once the penetration method was chosen, its implementation will have significant implications on the firm that makes the decision, as well as...

The 90s’ represented the first decade through which worldwide national companies started to form a global vision. Still, the present is characterised by the tightening of the global competition. The more the companies fail to adopt the international view, the more increased is the risk of...