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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006
This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...
Persistent link: https://www.econbiz.de/10009203352
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The Effect of Grade on Retail Sales of Fresh Texas Grapefruit
Nichols, John P. - Agricultural and Food Policy Center (AFPC), Department … - 1969
Persistent link: https://www.econbiz.de/10009203370
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Retail Test Marketing and Consumer Evaluation of Frozen Lamb
Sporleder, Thomas L.; Branson, Robert E. - Agricultural and Food Policy Center (AFPC), Department … - 1971
Persistent link: https://www.econbiz.de/10009203380
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The Effect of Point-of-Purchase Display Material on Sales of Fresh Texas Grapefruit
Sporleder, Thomas L. - Agricultural and Food Policy Center (AFPC), Department … - 1969
Written for Texas Valley Citrus Committee
Persistent link: https://www.econbiz.de/10009203399