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Critical factors for involvement in customers' product development : an SME perspective
Flankegård, Filip; Johansson, Glenn; Granlund, Anna - In: The journal of business & industrial marketing 38 (2023) 13, pp. 143-153
Persistent link: https://www.econbiz.de/10014472673
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The coordination of technology development for complex products and systems innovations
França, José Adalberto <Junior>; Lakemond, Nicolette; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 106-123
Persistent link: https://www.econbiz.de/10013538918
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Customer involvement in technological development of smart products : empirical evidence from a coffee-machine producer
Sabatini, Andrea; Pascucci, Federica; Gregori, Gian Luca - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1345-1361
Persistent link: https://www.econbiz.de/10014276780