Showing 1 - 10 of 11
price competition. Consumer reference dependence will also shape firms' advertising strategies and quality choices. If … advertising increases product prominence, ex ante identical firms may differentiate their advertising intensities. If firms vary …
Persistent link: https://www.econbiz.de/10005835628
This paper presents an ordered search model in which consumers search both for price and product fitness. We show that there is price dispersion in equilibrium and prices rise in the order of search. The top firms in consumer search order, though charge lower prices, earn higher profits due to...
Persistent link: https://www.econbiz.de/10005835607
We investigate three ways in which firms can become "prominent" and thereby influence the order in which consumers consider options. First, firms can affect an intermediary's sales efforts by means of commission payments. When firms pay commission to a salesman, the salesman promotes the product...
Persistent link: https://www.econbiz.de/10009004146
A seller wishes to prevent the discovery of rival offers by its prospective customers.  We study sales techniques which serve this purpose by making it harder for a customer to return to buy later after a search for alternatives.  These include making an exploding offer, offering a "buy-now"...
Persistent link: https://www.econbiz.de/10011004264
A seller wishes to prevent the discovery of rival offers by its prospective customers. We study sales techniques which serve this purpose by making it harder for a customer to return to buy later after a search for alternatives. These include making an exploding offer, offering a "buy-now"...
Persistent link: https://www.econbiz.de/10011110164
This paper studies sales techniques which discourage consumer search by making it harder or more expensive to return to buy after a search for alternatives. It is unilaterally profitable for a seller to deter search under mild conditions, but sellers can suffer when all do so. When a seller...
Persistent link: https://www.econbiz.de/10011112637
This paper presents a sequential search model where consumers look for several products among competitive multiproduct �rms. In a multiproduct search mar- ket, both consumer behavior and �rm behavior exhibit di¤erent features from the single-product case: a consumer often returns to...
Persistent link: https://www.econbiz.de/10009652940
This paper extends Armstrong, Vickers, and Zhou (2007) to the case with multiple prominent firms. All consumers first search among prominent firms, and if their products are not satisfactory, they continue to search among non-prominent ones. Prominent firms will charge a lower price than their...
Persistent link: https://www.econbiz.de/10005786922
This paper proposes a model in which identical sellers of a homogenous product compete in both prices and price frames (i.e., ways to present price information). We model price framing by assuming that firms’ frame choices affect the comparability of their price offers: consumers may fail to...
Persistent link: https://www.econbiz.de/10005089340
We discuss the impact of consumer protection policies on consumer incentives to become informed of the best deals available in the market. In a market with costly consumer search, we find that imposing a cap on suppliers' prices reduces the incentive to engage in search, with the result that...
Persistent link: https://www.econbiz.de/10005835657