As access to information changes with increased use of technology, privacy becomes an increasingly prominent issue … among technology users. Privacy concerns should be taken seriously because they influence system adoption, the way a system … is used, and may even lead to system disuse. Threats to privacy are not only due to traditional security and privacy …

This research proposes that a construct called Sponsorship Linked Advertising (SLA) is valuable in understanding how … brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … its themed form, SLA differs from creative advertising by virtue of the fact that creative advertising can exist …