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Cikkünk oktatás-módszertani fejlesztői prezentáció, két eltérő profilú felsőoktatási intézmény többéves együttműködéséből létrejövő projektsorozat bemutatása. Egyedülálló oktatási programunkban, mely a Budapesti Corvinus Egyetem, Marketing és Média Intézete és...
Persistent link: https://www.econbiz.de/10011586103
Sorozatunk tizenharmadik tagjaként mostani kötetünk hívószavai a felelősség és közösség. Elgondolkodunk azon, hogy egy tőzsdei cég vezetője vajon tényleg csak önkifejezési eszközként használja a közösségi médiát, vagy inkább tudatosan befolyásolni igyekszik a...
Persistent link: https://www.econbiz.de/10012653396
aim of the research is to understand the phenomena of corporate and individual innovation from the salesmen’s point of … the salesmen role in the innovation is relatively small. This can be the consequence of the uncertain role of the salesmen … in the innovation process within the company. The firms seem to be unable to take advantage of the salesmen’s potential …
Persistent link: https://www.econbiz.de/10011899303
Life-long learning is an evidence for today’s leaders and designers. If leaders would approach emerging problems like designers, many products, services and procedures would become more functional, and would be able to create long-lasting values for the organization and society. Such an...
Persistent link: https://www.econbiz.de/10011907795
how offline and online communication channels used by salespeople and innovation behaviour affects trust and customer …, innovation behaviour affects trust and customer retention positively, which highlights the importance of innovation behaviour. …
Persistent link: https://www.econbiz.de/10012102664
innovation. The main aim of the research is to understand the phenomena of corporate and individual innovation from the salesmen …’s point of view. After a quick overview of the general innovation theory (analyzing its organizational and personal dimensions … characterized by a qualitative research strategic approach. The results show us that the salesmen role in the innovation is …
Persistent link: https://www.econbiz.de/10012116011
user acceptance of a new innovation, wifi applications in a technologically less developed market with qualitative research … techniques. They used Rogers’ framework of aspects of the diffusion of innovation, to explore whether those factors are traceable … and have influence in the spreading of hotspot. Their objective was to explore the factors of diffusion of innovation in a …
Persistent link: https://www.econbiz.de/10010124514