Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana - In: Journal of economics, finance & administrative science 29 (2024) 57, pp. 186-204
Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging … research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP … notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects …
