We examine an endogenous, sunk budget extension of Myerson's (1993) two-candidate model of political competition in which candidates simultaneously allocate an exogenous level of a use-it-or-lose-it persuasive advertising resource across a homogeneous electorate of unit measure. We completely...

We consider campaign competition in which candidates compete for votes among a continuum of voters by engaging in persuasive efforts that are targetable. Each individual voter is persuaded by campaign effort and votes for the candidate who targets more persuasive effort to this voter. Each...