This is chapter one from the textbook Corporate Social Responsibility: Readings and Cases in Global Context written by Crane, Matten and Spence. It presents a comprehensive introduction to corporate social responsibility, including its rise to prominence, definition, and manifestation in...

This paper (in German) is an introduction into the topic of CSR from a German perspective. It provides a brief overview and introduces the different chapters in an edited volume which is a Festschrift for Professor Dr. Gerd Rainer Wagner's 65th Birthday

A long running debate in the marketing literature has focused on whether firm performance is driven primarily by competitive intensity or firm characteristics. This paper attempts to contribute to the debate by developing a conceptual framework, which comprises two components of competing views...

There is growing recognition that leveraging firm resources appears to be an essential precondition for securing a competitive position in the marketplace and also for creating value for the customer. In moving forward within the new dominant logic as espoused by Vargo and Lusch, with its focus...

A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken...

Purpose The current study aims to examine the role of international entrepreneurship and innovation in small to medium-sized enterprise (SME) internationalisation, also touching on the role of the firm size as a proxy of resources in the SME internationalisation process. The study seeks to look...

Purpose This study seeks to draw on the strategy implementation approach and the resource-based view of the firm (RB theory) to investigate the relationships among competitive strategies (i.e. differentiation and cost-leadership), responsive market orientation (RMO), proactive market orientation...

Purpose The paper aims at providing insights into how market orientation and organisational culture together contribute to brand performance, shedding light on the nexus between innovative culture and market orientation, and examining the relative importance of innovative culture over market...