-Nash equilibrium. In the second stage, we study the impacts of marketing-mix variables on brand values. The empirical results show that …

of various agricultural enterprises to see which marketing arrangements would typically emerge. Relying on the basic … agency theory model we hypothesize the prevalence of alternative marketing arrangements (AMAs) in situations with high …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …