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This paper analyzes the relationship between firms' use of big data analytics and their innovative performance in terms of product innovations. Since big data technologies provide new data information practices, they create novel decision-making possibilities, which are widely believed to...
Persistent link: https://www.econbiz.de/10012002387
The term Big Data has become pervasive in recent years as smart phones, televisions, washing machines, refrigerators, smart meters, diverse sensors, eyeglasses and even clothes connect to the Internet. However, their generated data is worthless without information retrieval through data...
Persistent link: https://www.econbiz.de/10011615632
Aufgrund des strategischen Potenzials und des geschäftlichen Nutzens von Big Data richten Unternehmen vermehrt ihre Aufmerksamkeit auf Big Data Analytics. Der Wert von Big Data Analytics, zum Beispiel zum Erfassen von Kundenwünschen und zum Liefern von maßgeschneiderten Diensten, scheint...
Persistent link: https://www.econbiz.de/10012170657
This paper analyzes the relationship between firms' use of big data analytics and their innovative performance in terms of product innovations. Since big data technologies provide new data information practices, they create novel decision-making possibilities, which are widely believed to...
Persistent link: https://www.econbiz.de/10011752559
This paper analyzes the relationship between firms' use of big data analytics and their innovative performance for product innovations. Since big data technologies provide new data information practices, they create new decision-making possibilities, which firms can use to realize innovations....
Persistent link: https://www.econbiz.de/10011778363
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