This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model is proposed. Using data obtained from a survey...

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...

Capacity development through agricultural training is a proven approach to enhance the management skills of small-scale farmers in developing countries, aiming to increase their standard of living in the long run. Yet, little is known about their preferences for different types of agricultural...

Today, in advanced companies, the supply chain managers have attempted to use green logistics in order to improve the environmental performance in the whole supply chain. This could be taken as a strategic key to achieve the stable competitive advantage. Based on an environmental perspective,...

The purpose of this study is to investigate the mediating role of knowledge sharing on the relationship between competitive intelligence and product development. A cross-sectional design was used in this study. Using a random sample of 178 general managers from the chemical manufacturing sector...

The aim of this paper was to outline the factors that provoke the knowledge sharing intents of employees and contribute toward knowledge sharing processes that result in a better rate of innovation implementation by the organizations. This research follows a holistic approach to study "Knowledge...

Edible Bird's Nest (EBN) is a high-value premium food with nutritional properties and health benefits. Due to the absence of food safety standards and its price, EBN consumers have been exposed to food fraud issues, causing health risks and economic loss. Therefore, this study is associated with...

This study investigates the impact of digital capability (DC) on digital business transformation (DBT), and its effect on small business performance (BP). This study adopts a quantitative approach. The theoretical framework uses knowledge-based view (KBV) and dynamic capability theories. This...

The purpose of the present study was to investigate the relationships between different dimensions of corporate social responsibility (CSR), as well as the mediating role of innovation between CSR dimensions and financial performance. Data was collected with questionnaires from 321 managers of...