, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is … on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do … with SEs and marketing including marketing for non-profits, SE management, financing SEs, social marketing, services …

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

solutions to market imperfections through innovative products and services and through effective marketing models. Against this … backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types … articulated by the Contemporary Marketing Practices (CMP) research program, relying on a questionnaire-based survey conducted with …

investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing … variables, the third comprises marketing capability variables and the fourth section contains business performance variables … marketing capability (H1) is positive, through the intermediate dimensions of innovation, proactiveness and risk-taking, used by …

Entrepreneurial marketing education is considered an essential platform to stimulate successful entrepreneurs …

entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …

in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to … entrepreneurship literature by showing the role of entrepreneurial marketing education in enhancing student’s locus of control, which … school level. Research also demonstrates the significance of integrating entrepreneurial marketing education into school …

Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM …