This study investigates negative past experiences, poor relationship quality, and the impact of rumor on brand hate. The sample of the study consists of fast-food customers in Turkey. Out of the non-probability sampling methods, convinence sampling method was adopted. 455 customers were reached...

Purpose: The purpose of this study is to analyze the effect of meal experience of foreign tourists on satisfaction and loyalty when consuming traditional food in Bali.The choice of traditional Balinese food is traditional food using Balinese spices called Base Genep with the main course...

Response to customers' needs is considered a key to success of micro and small food agro-processing enterprises. However, these firms tend lose customers as a result of fast changing customers' tastes and preferences in the market. Arguments are directed on the learning culture of micro and...