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This thesis addresses a problem at the nexus of operations, strategy, and economics: in concentrated markets, on the one hand firms may need to expand capacity in order to improve their competitive position, and on the other they also seek to avoid industry excess capacity causing poor industry...
Persistent link: https://www.econbiz.de/10009484212
In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …
Persistent link: https://www.econbiz.de/10009478263
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601
Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …
Persistent link: https://www.econbiz.de/10009479067
The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …
Persistent link: https://www.econbiz.de/10009479068
The title of the job – JSC „Švyturys – Utenos alus“ marketing strategyThe aim of the job – Create JSC „Švyturys … – Utenos alus“ marketing strategyThe object of the job – JSC „Švyturys – Utenos alus“ marketing strategyJob tasks:1) To carry …“ marketing strategiesMethods:1) Analysis of the scientific literature2) Document analysis3) Oral survey The aim of the is reached …
Persistent link: https://www.econbiz.de/10009479386
Persistent link: https://www.econbiz.de/10009447341
Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationshipsThis theory-building study offers new theoretical explanations for how and why companies within a case industry use relationships in their strategies. Using qualitative data...
Persistent link: https://www.econbiz.de/10009431018