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Persistent link: https://www.econbiz.de/10012040053
Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process. Design/methodology/approach: To achieve this objective, a literature review was...
Persistent link: https://www.econbiz.de/10011899985
In this research, we study the funding decision in crowdfunding from the perspective of potential backers. We assess whether perceived uncertainty affects the decision to contribute to crowdfunding campaigns. For this purpose, we conduct a 2 × 2 between-subjects experiment with different stages...
Persistent link: https://www.econbiz.de/10013382227
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Purpose - The purpose of this paper is to study the impact of lead users (LUs) on innovation success by proposing and … validating an integrative model that links LUs, innovation success and knowledge sharing (KS) variables. Design …-term profits. Besides, the authors confirmed that the impact of LUs on innovation success is mediated by the "KS" behavior …
Persistent link: https://www.econbiz.de/10012167325
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Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
Persistent link: https://www.econbiz.de/10014507115
Purpose - This case study examines the new product development (NPD) process of digital information products (DIPs) and its critical success factors (CSFs) in a small-sized German enterprise. Design/methodology/approach - A case study was conducted with a small firm focused on the development of...
Persistent link: https://www.econbiz.de/10012670778
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