Findings are reported from two field studies that measured the evolution of coastal residents’ risk perceptions and preparation plans as two hurricanes — Isaac and Sandy — were approaching the United States coast during the 2012 hurricane season. The data suggest that residents threatened...

In this research we study the process by which social media posts are created and shared during live political debates. Using data from over 9.5 million Tweets posted during and shortly after four key debates leading up to the 2016 Presidential election, we test a series of hypotheses about how...

Multi-part tariffs are widely favored within service industries as an efficient means of mapping prices to differential levels of consumer demand. Whether they benefit consumers, however, is far less clear as they pose individuals with a potentially difficult task of dynamically allocating usage...

Game theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game theoretic...

Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...

Although multi-attribute choice and judgment models have been used to support the product design decisions of firms in a wide variety of industries, their application nevertheless comes with a couple of important caveats. First, some argue that most modeling approaches are limited in their...

Research examining the process of individual decision making over time is briefly reviewed. We focus on two major areas of work in choice dynamics: research that has examined how current choices are influenced by the history of previous choices, and newer work examining how choices may be made...