Prior research has demonstrated various effects of exposure to thin-idealized models in advertisements on consumers’ product evaluations. While this past research provides important insights, it does not to take into account that many of these thin-idealized images have been digitally...

Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought...

Cet article compare le degré de pertinence de l'âge subjectif pour segmenter le marché de la mode vestimentaire dans quatre pays : la Chine, la Corée du Sud, la France et les Etats-Unis. Après avoir validé une nouvelle échelle de mesure invariante entre les différentes cultures, les...

Purpose – The purpose of this paper is to apply introspection and related thought to the study and theoretical development of projective techniques and introspective-projective exercises. Design/methodology/approach – The method involves the application of introspective-projective thought...

Purpose - Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision making whereas another stream posits that COO has little effect when compared to the greater...

Marketplace social metacognition concerns how consumers think about other consumers in the marketplace and how those others make decisions. We apply this perspective to the consideration of gender stereotypes in relation to investing decision scenarios involving potential gains and losses, as...