The assumption that utility is always maximized allows often surprising inferences about the nature of the desires that guide people's ever-rational choices. This methodology has had many uses and undeniably has charm for economists, but it rests on the shaky foundation of an implausible and...

Nobel Prize winner Daniel Kahneman's last published paper is an adversarial collaboration in which he and Matthew Killingsworth reconcile conflicting empirical results from their previous research on income and reported happiness, with Barbara Mellers as a facilitator. The empirical results use...

The workhorses of economic analysis are simple formal models that can explain naturally occurring phenomena. Reflecting this taste, economists often say they will incorporate more psychological ideas into economics if those ideas can parsimoniously account for field data better than standard...