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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A. (contributor); Langerak, Fred (contributor) - 2008
Persistent link: https://www.econbiz.de/10008662790
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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Responsible design thinking for sustainable development : critical literature review, new conceptual framework, and research agenda
Baldassarre, Brian; Calabretta, Giulia; Karpen, Ingo Oswald - In: Journal of business ethics : JBE 195 (2024) 1, pp. 25-46
In the 1960s, influential thinkers defined design as a rational problem-solving approach to deal with the challenges of sustainable human development. In 2009, a design consultant and a business academic selected some of these ideas and successfully branded them with the term "design thinking."...
Persistent link: https://www.econbiz.de/10015084381
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The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S. J. - 2000
Persistent link: https://www.econbiz.de/10001600607